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Sustainable Fashion Entrepreneurship
The world of sustainable fashion has been flooded with passionate entrepreneurs who are determined to make a difference. One such individual is a Gen Zer who turned her sneaker collecting hobby into a full-time gig. With a keen eye for detail and a strong understanding of the industry, she has managed to carve out a niche for herself in a market that is increasingly aware of its impact on the environment.
Her brand, “Soles of Sustainability,” is committed to creating unique, eco-friendly sneakers that not only appeal to the latest fashion trends but also contribute to a more sustainable future. As a result of her dedication, her brand has gained a loyal following among young consumers who are eager to make a positive impact on the environment.
By incorporating recycled materials and sustainable manufacturing practices… she has managed to reduce her brand’s carbon footprint while still maintaining high-quality products. For instance, she sources her materials from environmentally responsible suppliers and ensures that all of her packaging is biodegradable.
This commitment to sustainability has not only resonated with her customers but also earned her brand recognition within the industry. According to Business Insider, “her brand has been named one of the top 10 most sustainable fashion brands in the world.”.. and it’s easy to see why.
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“She was like, ‘You always talk about how much you love sneakers and reminisce about this thing you did with your dad. What if you do it as a hobby to decompress a little bit?’” recalled Zapata, who used to wait outside Foot Locker with her dad in the early hours of the morning on big sneaker release days. “My dad would do anything with me when I was little.”
As a car dealer, “he loved buying and reselling things,” she added. Turns out, it ran in the family.
“We were both stuck at home,” she said. “So we started driving all over Texas buying sneakers and making $10, $20, $30.”
They sourced shoes on Facebook Marketplace, which Zapata describes as “an online garage sale,” and OfferUp — or, “the magic cheat code.”
Zapata immigrated from Colombia as a kid, grew up in New York and Texas, and didn’t go to college. She used online resources to learn how to scale her business.
